Printco Graphics is Midwest’s premier center for design, fulfillment, direct mail, printing, bindery and finishing. They had an old website which – although functional – was outdated, hard to navigate, and woefully not reflective of the stunning visual work they were capable of creating for clients. The pages were flat, dated looking, and didn’t engage the customers in any way. The client wanted to update their entire online presence with vibrant imagery and a more understandable navigation system for the thousands of products they had to offer the public.
We started with the framework. There were so many amazing services and products being offered by Printco, but it was hard to tell where to find them on the old website. We methodically went through their website page by page and helped create a much simpler navigational approach which broke all the services and products down into specific categories. Now, clients can easily find what they are looking for. Next, we addressed the website’s visuals. We took great care in creating a colorful, high definition, robust website which accurately reflects what Printco is – a top-level printing and marketing company with thousands of products, and friendly and helpful staff. We improved on the user experience, so customers could easily place and track orders – and the Printco team could regulate spending, replay orders, and generate detailed reports.